An Idea For Promoting Jericho and its FANS!

Afternoon all

About two weeks or so ago, I had posted at CBS forums an idea I had to promote Jericho. I would like to expound on that idea here a bit more, and see what every one thinks.
The idea is simple

We have so much talent here on the forums and blogs, talent that produced some of the best videos made by fans ever seen, moving videos made with heart that told a story of passionate love for Jericho and each other!
Those videos were a huge part of saving this show, and we all know it.
My idea? To take that same talent and bring it together, have all the fans make videos again, that we can then pull together and have polished up. After that stage is done, I hope to get them all seen by the folks of Junction or CBS , both I hope.
The real beauty of this idea? Once done ( and I have contacted a few folks who know some folks... who can help with the clean up and such) and with permission of the powers that be at Junction Entertainment ( if we can get them to view this idea) we have someone take the final product to CBS. Why, you ask would we want to do this?
Well, to be frank, not much has been done in the way of promoting the DVD's or the new season episodes. Now there are reasons for this, but the fact of the matter is, if we do not promote now..... it will be the hardest battle of our whole effort to claim the new viewer numbers we need once Season 2 begins. I want to get those viewers NOW!

Okay, back to the idea and how it fits in with viewer numbers for Season 2 ---
What better way to grab a new viewer than for people to see on air commercials featuring US, the fans, telling why we did what we did and how we did it!

That is the jist of the idea I have , so what do you all think of this? Would you be willing to do this with me, as a team? Remember, it was YOU the FAN who saved this show, and it can be YOU the FAN who brings back millions of new viewers to Jericho and CBS!
I will be posting again very soon, with more details and such, so please keep an eye out for updates on this, it could be the winner we have been looking for!

Edit @ 1:29 pm

Our fellow Ranger and friend, terocious has made the following proposal on the Nuts For Jericho and the CBS Boards:

Sunday October the 28th will be our first official Jericho Digg Day.

Digg Day will be a fandom wide effort to Digg Jericho related content on multiple Digg Sites around the web.

If you would like to include your Blog, Video, Podcast, Image or anything else that is Diggable in the Digg Day line up then please post here and let me know you would like to participate.

On the 28th of October I will create a new post with links to all of the Digg sites so it will be easy for us to Digg ‘em all.

Most of you seasoned veterans are already accomplished Diggers but for those of you who are not check out the link to Digg.com below.

http://digg.com/about

DIGG FOR JERICHO!!!

Many thanks to terocious for this great promotional idea!!!!

Jericho and Direct Marketing and the Season One DVD

from the CBS boards today- Nutsonline Promotes Jericho to the Fall 2007 DMA07!! BIG CROWD!

Didn't want to miss any more important information and I found this when I checked today.........thousands upon thousands of attendees!!!

Thanks again Jeff for your efforts on behalf of Jericho Fans!!! Have a great weekend in Chicago.

9:05 AM EDT Hello Jericho lovers! I'm about to board a plane to Chicago and am bringing my parents along for the weekend. They fly back Sunday night, but I stay in Chicago. What the heck does this have to do with Jericho you might ask? EVERYTHING!

I will be speaking at the DMA07 Conference and Exhibition. This is a huge conference led by the Direct Marketing Association. And guess what the topic is!!! Nuts to Jericho: The Method Behind the Madness that Brought Back a Canceled TV Show. Bring it on! This is another great opportunity to draw new fans into the fold!!! I'll do my best to represent and will try to remember to take photos! Nuts for Jericho!!!

How interesting is this, more and more I am either reading or being told how Jericho has become a case study for so many diverse businesses and this to me shows how successful it really was. And this can translate into many areas beyond Jericho, politics come to mind.
Can not wait to hear how this goes for Jeff B!
Here is the link ( provided on the same thread by MikesMom) to the conference itself.

Now for some fun info on what will be next here on the blog -

For the next few days, I will be discussing the DVD, because I finally was given the gift of one!
It is super neat, and already I have been watching the extra disk that came with, and wow. I love that Lennie has an awesome sense of humor. And Skeet, so handsome, Ashely just looks like someone you could be instant friends with, and of course you know of my soft spot for Pam. And Carol you and Jon have such a talent for telling stories. I am going to throughly enjoy these DVDs!
I will be doing short discussions on what the DVD's are like, what the DVD's have , how nice it is to see Brad when ever I want er........ sorry girly moment there :-)

Any way, beginning tomorrow, I will go disk by disk and hope that everyone will have fun reading what I get out of the DVD's and will leave comments on their thoughts.
The best thing about the DVDs? It renews what it was that drew us to the show in the first place and now we have all this wonderful insider info, commentaries from the cast, and producers.

And.......... now I can swing a viewing party any time I have people trapped , I mean visiting me!

Jericho - Todays posts on the CBS Boards and Blogs from round the net

Leading my finds today, is the post made at Jericho Junction - Will Work For Jericho, which has great posts of the past, mostly concerning promotion efforts. And here is the accompanying thread for this at CBS boards here. I like very much that this blogger gets back in time so to speak with the comments, its eye opening and helps get the fire going again!
Other posts I found at CBS to be of interest today:

Nuts for Jericho Halloween Treats -

Now this idea is so great, practically everyone in the country participates in some way for Halloween, either by giving out candy at the doors, or at local events, such as we have in my town. We get the kids together, along with the local businesses, police and emergency folks and the children all get to walk around Main Street having a blast collecting candy! Perfect opportunity to also hand out either candy with messages on them ( idea from Shaun's post at CBS, see link above) or hand out fliers with a Halloween Theme and the story of Jericho.

And Lisibee posted a great idea of using printable labels to print Jericho on, easy as 1-2-3 and your done, all you need to do then is attach to the candy!
And , I already have my candy and looked at the larger bars in the multi-bags, these stickers will fit perfect on the snack sized Snickers Bars!
And in keeping with this idea, Our amazing Artist in Residence RubberPoultry has made a wonderful graphic to be used on a flier or what have you, see this link for the thread on this idea.
And here is the link RubberPoultry posted for his graphic.
The instructions he gives for the download are as follows:

1.) Go to: http://rapidshare.com/files/61837223/HALLOWEEN_JERICHO_4x6.pdf
2.) Scroll down to "Free" on the right, and click it
3.) Enter the code as seen
4.) download and print as many copies as you'd like.

and on the thread that matches yesterday's blog post from Mimirocks7 -

GenPatton43 posted this additional idea which is again, something we can all do -

I had another idea for gaining some free ad space for the DVD. http://www.bestbuy.com/site/olspage.jsp?type=product&tab=7&id=1653176&skuId=8450295#headerCustomerReviews Many retailers allow customers to post reviews about a certain product. By posting a large number of reviews for an item, it will in turn "Push" the selected item higher in a view list or category list, top of the page so to speak. If you put it at the top of the page, the more eyes you will attract and in turn the more customers you will gain simply by having more eyes on it. This review that I wrote today on Best Buys website enabled me to tell a little about not only Jericho the show, but the website and the Nuts campaign as well. In short, its free ad space to promote everything surrounding Jericho and not just Jericho itself. I also wrote a review for Targets website as well. On both reviews, I was able to mention the CBS website. We should look into doing this for all of the Jericho DVD retailers. (BBUY, Target, Amazon, Wal-Mart, Sams Club, etc.)

link to the above info on at the original thread on CBS forums here.

And in the thread of getting Jericho Voted in top 40 Shows of all time -
After voting just now, I peeked at the the place Jericho holds in the Top 40 list as of 6:49 pm, and see the following:

Firefly 435451
Xena: Warrior Princess 404639
Bonanza 342870
Gunsmoke 201389
Farscape 173384
Battlestar Galactica (2004) 157665
The X-Files 145015
La Femme Nikita 138268
Buffy the Vampire Slayer 134960
Lexx 123984
Combat! 115876
Stargate SG-1 112671
Roswell 111535
Angel 107863
Ponderosa 107679
Little House on the Prairie 105977
Laramie 104041
Trapper John, M.D. 92927
Babylon 5 90097
Star Trek: Voyager 84636
Jericho 78653

That puts us 21 from the top of the list, and right on the heels of Star Trek! We can do this , with votes made each hour! Link to vote is here.

And last but by no means least...... a post was made today about CBS Promotion efforts found of Jeff Bravermans Blog at Nuts Online -

Live Blog from the NutsOnline Ground Team (Link to NutsOnline Live Blog)

9:42 AM EDT Hey guys! Remember when CBS came here months ago with a camera and film crew to put together an Electronic Press Kit? I was told that it would be shown on Eye on American (American Airlines Inflight Television) and the "outernet," which consists of malls, doctors' offices, supermarkets, and the like. Well, I never really heard anything after that...Until Saturday night that is! I went to dinner with my sister, her husband, and believe it or not, my sister's first boyfriend, Seth! So, turns out Seth was getting his oil changed the other day and looked up at the TV screen and was in utter disbelief. There I was on the TV talking about our fight to save Jericho! Hehe.

------ ^ Monday, 10/8 ^ -----

All in all, its been a nice productive day on the boards, with tons of great ideas and awesome participation by all....... wonderful day to be a Jericho Fan!

Jericho Promotion ~ a letter from a fellow Ranger

This letter and post are from a fellow fan, and I agreed to post it here today -

Dear Jericho On CBS Blog,
I have read your blog faithfully since shortly after Jericho began airing. I was a lurker on the CBS site for the entire season until I heard of the cancellation. I then worked very hard along with many others on the Save Jericho Campaign. I have something I want to say and an idea I’d like to share with Jericho Rangers and Fans alike. I have not been able to dedicate a great deal of time to Jericho for the past few months, and I hold myself just as accountable! Would you please be so kind as to post my document? I’d be very grateful. I’ve truly enjoyed reading your blog for over a year now. Thanks very much for your blog. I can clearly see the love of a fan for one of her favorite TV Shows! Best wishes for your continued success and may we see many more of your Jericho blogs!!
Sincerely,
MimiRocks7

October 10, 2007 – 18 Weeks Later

A loyal and passionate community has clearly formed around the show. But that community needs to grow. It needs to grow on the CBS Television Network, as well as on the many digital platforms where we make the show available.
We will count on you to rally around the show, to recruit new viewers with the same grass-roots energy, intensity and volume you have displayed in recent weeks.
Nina Tassler, President CBS Entertainment, June 6, 2007

Here we are 18 weeks after this much awaited announcement and we need to motivate! What if Jericho returns in November? Have we risen to the challenge above? The last episode of Jericho received a 5.3/9 or approximately 6 million viewers, at least according to Nielsen. We know without a doubt that the Save Jericho Campaign proved this number to be FALSE. We can also safely say that approximately 5,000 people were involved in the Save Jericho Campaign, so at the time, there were over 5 million Jericho viewers who were unaware the show was even cancelled. Huge gap in numbers to say the least. Immediately after the success of the campaign, the activity on the boards dropped by at least 75% and it’s never returned. Recently threads with links to various chat logs have been posted. I was amazed to see that about every 10 lines of text there was a Guest inquiring as to why Jericho was NOT on the fall lineup. This issue goes straight to the heart of our success in promoting Jericho.

Jericho fans were given a challenge on behalf of CBS and now is the time to rise to the challenge. Step away from your keyboards and out your front door! We MUST reach the general public; those who do not visit forum boards, either because they are unaware they exist or they are uninterested in forum boards and internet chat to begin with.

I challenge each and every one of you to ask yourself, as a Jericho Fan, how do you want the history books to be written? We can sit around and blame CBS, or blame and defame others, or we can be productive do something about it. We were issued a direct challenge. Have we been successful? What if CBS was not relying solely on Nielsen Ratings? Nobody knows the answer to this. Nobody. You can choose to sit around and think you don’t count unless you’re a Nielsen family and do nothing, OR you can believe anything is possible, and do something productive to promote the show we all worked so hard to save. I, for one, do not want the history books to reflect the demise of the Jericho Fandom that imploded on itself. Either way, reporters and bloggers will write about it…it’s up to Jericho Rangers WHAT they are writing about. What kind of press do YOU want to see?

Surely you must realize that the cast, producers and crew read the message boards. We saw for a fact they did during the campaign. Why would they stop? Even the busiest of people find a moment every few days to wander the internet for items of interest to them. Are we proud of what has been posted? I highly recommend reading TWICE what you’ve just typed to post to a thread or blog (author or comments) and ask yourself…is what I’m about to post positive? Is what I’m about to post productive in promoting Jericho? Would I be proud to have (insert favorite character’s/producer’s name here) read this? THINK BEFORE YOU POST OR SEND THAT EMAIL!

Ask yourself what do we have to show for 18 Weeks worth of time that has passed. If Jericho returned tomorrow…have we done the job we were asked to do and can we rest easy with a job well done? Ask your heart this question and be honest with yourself on the answer you hear. Listen closely.

GRASSROOTS PROMOTIONAL CAMPAIGN
(With the assistance of some great people helping to provide their time creative materials!)

JERICHORISES.COM THEME

Wear your Jericho T-Shirt To Work Day! Casual Friday becomes JERICHO FRIDAY! (If you can wear t-shirts to work every day…wear one every chance you get!) Walking billboards!!!

Link to Café Press for Jericho T-Shirts & Promotional Items
http://www.cafepress.com/buy/jericho/-/cfpt2_/cfpt_/source_searchBox/copt_

Link to Nutsonline T-Shirts & Promotional Items
http://www.cafepress.com/nuts4jericho


Jericho Yard Signs/Jericho Street Signs – Make one and stick it in your yard! Post one to the telephone pole on your corner…and the one on the next block…..

Jericho Garage/Yard Sales – Promote Jericho – Get rid of old junk at the same time! Have a garage sale..pass out flyers/cards to every single person who comes by! Donate proceeds to a Jericho Fan sponsored charity or your favorite charity on behalf of Jericho or keep all the money! Great way to get the word out!

Jericho signs in your car…………….Just ask Stephanie from TX about how much attention this can draw!

Email Jericho Sponsors Campaign - Thank every sponsor that advertised on Jericho – Nothing complicated here! Just a quick note of thanks from you, a Jericho fan, for advertising on Jericho, we are watching!

http://www.jerichonet2.com/board/showthread.php?p=42#post42


Call your local radio stations and dedicate a song to Jericho soon to be back on CBS – It doesn’t matter what song…any song..just DO IT and DO IT DAILY! Spread the love to all local popular stations!

Link to Regional Folders with Radio Information
http://www.jerichonet2.com/board/forumdisplay.php?f=10
And for more info:
http://www.jerichonet2.com/board/showthread.php?t=294



Fall Festivals – Invade them with your flyers and cards! We are in prime time for fall festivals where large groups of people gather for fall festivities. No better place to wear your t-shirt, take a stack of flyers and a pile of business cards! Get the word out!

Search for what’s going on in YOUR area!
http://festivalnet.com/

Google Search Return on Fall Festivals 2007
http://www.google.com/search?hl=en&q=fall+festivals+2007

Google Search Return on Arts and Crafts Shows Fall 2007
http://www.google.com/search?hl=en&q=arts+and+crafts+shows+fall+2007


National Flyer Day – EVERY DAY IS FLYER DAY! We all have different schedules! When you have some free time get out there and post flyers and hand them out to complete strangers!

Link to d/l Flyers (here) (If there is no link here, please check back as we will have one for you soon!)

Business cards – JERICHORISES.COM print them out at home..give one to everybody you see/know. Keep them on you at all times!

Link to d/l business cards (here) (If there is no link here, please check back as we will have one for you soon!)


Postcards – Send them to CBS, Send them to Jericho Advertisers, Send them to friends and family!

Link to d/l postcards (here) (If there is no link here, please check back as we will have one for you soon!)

Jericho Graphics in your Email Signatures – Every day (If you can swing in business emails, go for it!) Make sure every email you send has one!!
* here is a link - http://s193.photobucket.com/albums/z174/rubberpoultry/

Link to graphics for emails (here) (If there is no link here, please check back as we will have one for you soon!)

If you have the skills to develop a flyer and would love to share these for fan use, please send your flyer, business cards, postcards (black and white is probably most economical to print) and any graphics we can add to email signatures to MikesMom! She’s registered on every forum and you can email her easily!!! She has graciously consented to assisting us in compiling documents for everybody to use.

GET UP OUT OF YOUR CHAIR AND INTO THE STREETS!!
PROMOTE JERICHO AND HAVE FUN!!!!

My thanks to Mimirocks7 for this post.

Promoting Jericho....... it is up to us, lets get it started!

It's past time to talk to PROMOTION...... and I have tried, believe me I have tried.
So, taking off the gloves with everyone........and no one is being specifically targeted by this post, I love you all. I just need to get this off my chest and I need you all to help me.

We are past the time of promoting the DVD's and the show! This wont work with just the core fans who are and have been at promoting since day one. We need every one's involvement in any way possible!

We can sit here and debate whose job it is ( CBS or ours) at a later date, what is needed is for us to get out into our communities and do what we can do! Wear the shirts, take posters and fliers out and splash those babies everywhere ( and if you do jail time for sticking one to the Mayor's car, consider it an honor to take one for the cause - no........ just kidding.....sort of)

Okay, in all seriousness..... either we get out, you know in the world; and start doing something, or we will never see season three! It is viewers that will be the deciding factor.
All the other issues we face as a fan base, has to be left off on the back burner. We need to build the fan numbers and do so now.

We have to have a clear goal * getting season 3 and beyond* and we have to all agree with a plan of implementing this goal or else forget it. Egos..... leave em at the door people. Who cares who does what, as long as we do something!

Now today on the CBS boards we have some great ideas, lets review shall we?

1. Fliers - Those who have Computers and Printers, can grab free graphics on the Jerichorangers4ourtroops website here, and if you need help getting them together and have no one to ask- feel free to get a hold of me, I will be more than happy to help in any way I can. I have some programs to do the work on myself, if you would like to see some thing special from these graphics at this link, but do not wish to put it together yourself, let me know.
The fliers are all purpose, they can fit into any situation - going to the library with your kids, then ask if you can leave some fliers at the front desk. Going shopping at the mall? Ask if you can leave some at the welcome kiosk, the employment companies do it, why not us?
The possibilities of where a flier can work are endless!


2. Wear your Nuts tees -
Pick a day, and wear the tee at work, shopping, heck even to after school games and such! The more you wear it, the more chances of someone seeing it and asking you what it is about, right?

3. Check out the Next Steps Thread for Promoting Jericho
Connect with these fans here, see if there is an idea that you can do, and join the rest of the nutty rangers in promotion!

Now as I said in the beginning of this post, this is not a finger pointing post, because there are so many many fans who are doing this stuff to promote Jericho already, if I were to say names it would a post by itself, however.......... more people are spending time discussing what needs to be done, instead of doing it.

What an awesome thing it will be, if CBS comes to us and says how can we help you? But the fact of the matter is, they are a huge corporation that not only deals with Jericho, but other shows, movies and god knows what else. And we said we would do what it took! Remember back in June???
Its easy and painless to promote, just read the links or come on to the boards and ask for ideas, there are many folks who will gladly help you in any way they can!

Jericho ~ Too Promote, and how?

Rich wrote a great article about Consumer driven Marketing and how it can be as we have seen very viral, even thought as he states, it is very 'hit or miss'. I hope we can figure out exactly how we can make this a "hit", and this article is step one on the path to enlightenment.
We have a long wait until the new season begins, this can be a boon to us if we can find a new and massively popular means of promoting
But dear CBS, we - the bloggers and the fans - can not do this alone, we need your help!
We the fans, the bloggers and website master's already know Jericho is a hit, we need help from you to show others how great it is.

Variety.com Article - "Jericho' fan rescue touted

This is a sweet article! Many thanks to Need2No2 on the CBS forums for posting this up.
I love how CBS Home is marketing this:

Another aspect of the "Jericho" marketing campaign also plays on the fan effort to save the show: CBS Home Entertainment has sent hundreds of video retailers, buyers and journalists small bags of peanuts.

A CBS rep confirmed that the studio bought new nuts and didn't just recycle the bags sent in by fans.

:-) Real nice to know that CBS will in fact be promoting this and in such a neat way too!