Jericho ~ Too Promote, and how?

Rich wrote a great article about Consumer driven Marketing and how it can be as we have seen very viral, even thought as he states, it is very 'hit or miss'. I hope we can figure out exactly how we can make this a "hit", and this article is step one on the path to enlightenment.
We have a long wait until the new season begins, this can be a boon to us if we can find a new and massively popular means of promoting
But dear CBS, we - the bloggers and the fans - can not do this alone, we need your help!
We the fans, the bloggers and website master's already know Jericho is a hit, we need help from you to show others how great it is.