Nielsen to Protect US from Terrorism? God Help Us!

Nielsen Shifts From Counter Programming To Counter Terrorism - * link here to article*

Now, if this company ( term used loosely) can;t manage to report correct numbers for TV Viewership, what in the world makes the US Government think for a nanosecond that they can accurately report on terrorist activity such as "disease plume tracking"!!! If I am going to be told to rely on them for my children's safety in such a event, you can bet I will be running the other way from the direction they point us in!

"You may think lives depend on television ratings, but trust me, in disease plume stuff, they really are at stake," Mandel quipped.

Admittedly, I am no expert in the matters of Terrorism, but I do know that the art of number crunching, data import/export and actual research is a very important matter, ususally done by people who have many degrees. I don't think any of those degrees are used on Madison Ave... but maybe I am wrong?

And WTH? They have aquired a company that reads brainwaves??? Oh my , we are in trouble now.

Mandel, a former top Madison Avenue media honcho before joining Nielsen, cited Nielsen's recently acquired NeuroFocus unit, a Berkley, Calif.-based company that measures brainwave activity and biometrics who reveal how people reacted physiologically to marketing and media content.
Mandel said the NeuroFocus data is revealing, "what commercials drive what purchases and how. And also what commercials watched by what product purchasers get viewers to stay and watch the next commercial, which makes the B position more valuable. We can even do that for Web sites, magazines and so on.
"I don't know what this is going to unleash, but we're going to unleash this stuff and you guys are going to have to deal with it," he forewarned.

Please read this article, there is no where that I found to comment sadly, but its enough to know what this company and its offspring are up to. If this is where our protection is coming from, someone needs to send the Gov one of our press releases, and a few posts from the CBS boards to let them know about the shoddy research this company does on a daily basis!
And many thanks to JKI for having this listed on the website, I would not have seen it otherwise, Google your news service is slipping.

What? Nielsen Under Estimates Household Coverage? Say it ain't so!

file this under hmmmmmmmmm,:

From Media Daily News dated March 28th the following:

Nielsen Discloses Universe Glitch, Inflated Coverage Ratings For 20 Networks

by Joe Mandese, Friday, Mar 28, 2008 8:00 AM ET

NIELSEN THURSDAY BEGAN INFORMING CLIENTS that it has been understating household coverage estimates for about 20 television networks since at least October 2007, a move that has overstated their coverage area ratings during the period, and potentially inflated advertising buys by millions of dollars.

********************
Wow, CBS did you hear this? I mean could this possibly mean.... that Jericho had more viewers than you thought? Could this be the very proof that you were duped by an antiquated system of numbers? Could this mean your shows are doing better than previously thought? Could this mean... fill in the blank.

I don't know about you CBS, but I would demand a recount, before you permanently lose your loyal fans..... of course, that is just my opinion.

This is one of my favorite parts of the article:

"While we know there has been some understatement in the coverage areas since at least last October, we cannot determine specific impacts going back to that time," Nielsen said in a statement distributed to clients on Thursday. "Once the data are corrected, it will give an indication of total impact."

Total impact? I can tell you what the total impact was, at least for Jericho, its fans and myself....... you screwed us out our show!

This is a good read , very informative. Wonder what Les thinks of this???

Time for a change I say.

CBS Exec Wants Combined TV, Internet Ratings.

Please DIGG THIS STORY HERE
http://digg.com/television/CBS_Exec_Wants_Combined_TV_Internet_Ratings

From: publications.mediapost.com

"HOLLYWOOD, CALIF. -- BIG VIDEO content producers need to come up with aggregate ratings that combine television viewing with online video consumption, says Patrick Keane, vice president and chief marketing officer for CBS Interactive, speaking Monday at MediaPost's OMMA Global conference in Hollywood. The combined rating would provide media buyers with a cross-platform option that's simpler and more detailed in terms of data, because of online metrics.

Using CBS as an example, Keane said the online video audience for one episode of "Jericho" boosted the show's TV ratings by almost a full point: from 4.2 to 5.1. While Keane made no mention of it, this extra audience is especially valuable for a show like "Jericho," which has struggled to build a larger audience. The show's hardcore fans saved the show from cancellation once, but it's hanging by a thread--and another ratings point may help. "

read more digg story

OMMA Global Hollywood Conference & Expo takes places march 17 & 18th at he Renaissance Hollywood Hotel in Hollywood, CA. (1)

The overview for the event is as follows:
" The Internet is reordering the way we live, love, work and communicate. And, it changes everything about the way media, marketing and advertising companies must serve their constituents. Some have read the changes and are out in front of the issues; others need to know how to make their moves into the new world. " (1)

Patrick Keane Executive Vice President, Chief Marketing Officer, CBS Interactive was a Key-Note Speaker at this event.

Patrick Keane was named Executive Vice President, Chief Marketing Officer at CBS Interactive, in February 2007. Patrick's responsibilities span across a number of core CBS business units with his primary focus being to help CBS monetize new inventory generated by next-generation platforms. Patrick oversees the implementation of systems to market and sell CBS content on a growing variety of emerging media platforms and expand the Company's roster of advertisers. In addition to working on sales strategy, he manages CBS Interactive's efforts in online research, reporting and analytics as well as competitive research, sales training and search engine optimization.

In his role, Patrick works closely with Jo Ann Ross, President, CBS Network Sales, as well as George Schweitzer, President, CBS Marketing Group and David F. Poltrack, Chief Research Officer for CBS and President, CBS VISION.

Prior to joining CBS, Patrick spent more than four years at Google. He served as Head of Advertising Sales Strategy at Google, overseeing the group responsible for developing and managing the strategic plans and relationships critical to growing Google's advertising customer base. Patrick also built and lead Google's North American Field Marketing team, an organization comprising industry marketing, sales analytics, sales marketing, and corporate events.

Prior to Google, Patrick was Vice President and Senior Analyst at Jupiter Research where he contributed to all facets of their Marketing and Media research, as well as the company's conference division and business development. As head of Jupiter's Online Advertising service, Patrick led research on the buying and selling of interactive media. He and several analysts delivered insight into and advice on strategies that helped online advertisers maximize return on investment, publishers generate ad revenues, and technology vendors and service providers position themselves to prospective clients.

Patrick is a member of the Interactive Advertising Bureau’s Board of Directors and was featured in AdAge’s “40 Under 40” section in 2007. (2)

Source: (1) MediaPost Communications
(2) http://www.mediapost.com/omma/index.cfm

Jericho and Neilsens: Too little too late?

In the online CNBC. com edition today, an article about Nielsen's and Social Networking - and how neat is it that even fans of Cadburys Wispa were able to use facebook to save thier candy, and Cadbury listened to the 14,000 people!

The article says that this type of fan reaction is exactly the reason why they now have "Hey! Nielsen", I say too little too late Nielsen. And of course, Jericho is mentioned in the article as well!

Read more here Cadbury: Social Networking "Sweetens Business.

Jericho places 9th in 10 show list for Nielsen Commercial Viewing

First off, looking topside you now see a great banner made by over at the forums, so if you are new to this whole thing, please click it and it will take you right to all the information you need to get started in helping save Jericho! This banner in now way helps anyone but Jericho, so feel confident in clicking it!

Update on Petition ( here) we now sit at over 100,000 names (100,336 at 2:48 pm June 1st) this means we have gotten 94,051 names on this since May 17th!

So, Skeet, Brad, Pamela, Carol, Jimmy, Timothy ( phil grrrrrrrrr the bad guy :-) Constantino),Erik, Candace, Kenneth, Alicia, Lenny, Michael, Richard, and all the cast, crew who ever had anything to do with Jericho in any way, we love you all so much and can't wait to see you guys on our tv here and in every fans home SOON!
And thank you so much to all from Jericho for posting all your letters to us on the forums, it means so much to us to see your coming and reading and feel as strongly about Jericho as we the fans do.


Copywrite, Ink has a really super nice post commenting on a post of his on Jericho that was a hit with the Digg crowd, and rightly so. He is a superb writer and one heck of a smart business person. I have learned a ton already from reading his stuff. Its the ability of the Internet ladies and gentlemen that is allowing us to learn so many new things, and I for one think its great because we are all finding out how much we can do!

My Dad has always said, listen, learn, do; and when I was younger I always thought yeah, yeah, like it is that easy. Well these last 15 days have proven to me that it really is that easy.

Have you heard about the Nielsen post today discussing the viewing habits of those with DVR's and how we use the DVR and still watch the commercials? ( and for anyone at CBS who visits here, as my daughter and I discussed today, we even sit through each commercial while watching the shows on Innertube, just thought to say that here)

Probably not so let me repeat just a bit of this here:

Nielsen Launches Commercial Minute Ratings In Standardized File

New York - May 31, 2007 - The Nielsen Company today began offering the first standardized ratings of television commercials, giving clients a way to measure the impact on commercial viewing of digital video recorders (DVRs) and other "time-shifting" technologies.

Until now, ratings of television programs have been used for negotiating the buying and selling of commercial time. However, because of the increasing use of DVRs and the ability of consumers to fast-forward through commercials during DVR playback, clients asked Nielsen last year to provide a closer measure of the audience for commercials, not only when programs are viewed live but when played back as well.

In response, starting today, Nielsen will offer clients a new Average Commercial Minute electronic data file that provides an average rating for the commercial minutes in each television program. This data will be available back to April 30th and will cover six "streams" of viewing data:

• Live viewing;
• Live viewing plus DVR playback on the same day; and
• Live viewing plus DVR playback for one, two, three and seven days.

All broadcast, cable and syndicated programming will be included in the new average commercial minute electronic data file, which supplements individual commercial minute ratings data already available in Nielsen's NPOWER software and its All Minute Data File. These products enable clients to look at individual minute ratings, including commercial minutes, at any interval of DVR playback ranging from one minute delayed viewing to seven days.

"Today's launch of average commercial minute ratings culminates a year-long effort to deliver a new way of measuring television viewing," said Sara Erichson, Executive Vice President, Client Services for Nielsen Media Research. "Nielsen worked very closely with all client groups to develop this new measurement. Our clients will determine which of these data streams they want to use for negotiating the buying and selling of advertising and whether it be for the upcoming television season or the following one."

Ten Percent of all Broadcast Primetime Viewing Now Seen Via DVR Playback

About 17% of households in the U.S. currently have DVRs. Within these households, 58% of broadcast primetime viewing takes place live, with 42% occurring through some form of DVR playback. 95% of all broadcast prime time viewing within these homes (Live + Playback) takes place within three days of the live telecast. The amount of cable and syndicated viewing that occurs via DVR playback is lower, with 85% of cable primetime viewing and 84% of syndicated programming taking place live, respectively, in DVR households. Almost all viewing to cable and syndicated programming (Live + Playback) occurs within three days.

Among all U.S. households, including those without DVRs, 90% of all broadcast primetime viewing among viewers age 18-49 occurs live, meaning that 10% is seen via DVR playback. Again, the impact of DVRs on viewing cable and syndicated programming is lower, with 97% of all primetime viewing on cable seen live and 98% of all syndicated programming seen live.

The way it was explained to me from the forums is :

CBS claims the ratings for Jericho were bad and dropping. The fans say that the Nielson ratings they used as the basis of their decision didn't take time shifted (Tivo/DVR) viewing into account.

This not only proves the fans point, it also proves that Jericho fans were more likely to view commercials in their time shifted viewing, discounting the argument that time shifted viewing shouldn't count because everybody skips the commercials.
** thanks to Sauceman for explaining this so well for me :-)**

As some on the forums have mentioned, CBS if you were to run Jericho as reruns for summer, think of all that money you will make for yourself and the advertisers! My kids and I have already said to each other that it does not matter how many times I see them over and over ( which I could prove how many times I have watched so far, on both this pc I am on now, and my older one i had earlier) We will watch them, if you will show them!

on other things Jericho

Jeffrey over at nutsonline has made available as you know, tee shirts, and now even mugs! I hope both of these are still available when I have money, so I can proudly wear my love for Jericho, and since I drink about 20 gallons of coffee per day ( not totally a fib there, ask my family :-/) I will be able to remember having been a part of this AWESOME movement to save Jericho for the rest of my life!

The daily tally at nutsonline is: ordered to date -34,231 lbs for a grand total of $46, 575 dollars!

And the Greensburg, Kansas Contributions now stand at $9,454! Did anyone tell the people who are involved in all this how truly blessed each of you are? Too cool.

And we are now on page 20 of the National Enquirer, which I get to see when I go shopping for food this weekend! Walmart finally gives me something neat to read in line :-) It is a one page article with a picture of Jeff of nutsonline in it! For the first time in my 44 years, I will be buying one! Hear that Mom?

Whew, that was a long post - have to go get more coffee now ( see, I told you) and I will be back here with other tidbits and news I get today, so until I get back - don't you have some calls to make, some letters to write, some emails to send?