30 March 2008

What? Nielsen Under Estimates Household Coverage? Say it ain't so!

file this under hmmmmmmmmm,:

From Media Daily News dated March 28th the following:
Nielsen Discloses Universe Glitch, Inflated Coverage Ratings For 20 Networks
by Joe Mandese, Friday, Mar 28, 2008 8:00 AM ET
NIELSEN THURSDAY BEGAN INFORMING CLIENTS that it has been understating household coverage estimates for about 20 television networks since at least October 2007, a move that has overstated their coverage area ratings during the period, and potentially inflated advertising buys by millions of dollars.
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Wow, CBS did you hear this? I mean could this possibly mean.... that Jericho had more viewers than you thought? Could this be the very proof that you were duped by an antiquated system of numbers? Could this mean your shows are doing better than previously thought? Could this mean... fill in the blank.

I don't know about you CBS, but I would demand a recount, before you permanently lose your loyal fans..... of course, that is just my opinion.

This is one of my favorite parts of the article:

"While we know there has been some understatement in the coverage areas since at least last October, we cannot determine specific impacts going back to that time," Nielsen said in a statement distributed to clients on Thursday. "Once the data are corrected, it will give an indication of total impact."


Total impact? I can tell you what the total impact was, at least for Jericho, its fans and myself....... you screwed us out our show!

This is a good read , very informative. Wonder what Les thinks of this???

Time for a change I say.

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