24 May 2007

Press Release for May 24th NUTS shipment

Here is what was put on the forum for the Nutonline press release

NJ FAMILY BUSINESS NUTSONLINE WILL DELIVER OVER 4000 POUNDS OF PEANUTS TO CBS HEADQUARTERS IN NEW YORK IN CLIMAX OF MASSIVE GRASSROOTS INTERNET CAMPAIGN
12,535 pounds of nuts ordered to date in largest viewer protest in history

WHAT PHOTO/INTERVIEW OPPORTUNITY: May 24 between 10:30 – 11:30 AM

A grassroots Internet-based protest is rapidly escalating against CBS’s cancellation of Jericho. Irate, creative viewers from all around the world have mobilized to send tens of thousands of peanuts to CBS executives, telling them, “CBS is NUTS!”

UPS and the NutsOnline company van will deliver yesterday’s orders of 4000 pounds of peanuts on massive pallets Thursday morning. The CBS mailroom is expected to accept the nuts, and turn them over for donations to local food banks and troops based in Afghanistan and Iraq, CBS spokespersons say.

WHEN
10:30 a.m.-11:30 a.m. (Confirmed with UPS)
Thursday, May 23
For more details, track UPS number 1Z686E020398376039

WHERE
CBS Headquarters, New York, 51 West 52nd Street, NY, NY

WHO
NutsOnline CEO and 3rd generation business owner Jeffrey Braverman
NutsOnline Buyer and 2nd generation business owner Sandy Braverman
Dedicated local Jericho fans and Internet activists

WHY Great photo opportunity of thousands of pounds of peanuts addressed to CBS Senior Vice President for Programming Kelly Kahl
New story lead about donations to troops in Afghanistan and Iraq
Timely piece about Internet grassroots organization of: massive online petitions; constantly updated message boards, wikis, blogs and podcasts; distributed fundraising for peanut shipments and an ad in next Tuesday’s Variety.

For full background information, live order tallies and existing press visit http://www.nutsonline.com/jericho

View the official press release at:
http://www.nutsonline.com/jericho-media-alert.doc

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