02 December 2008

SAVE JERICHO AGAIN TV AD GOES NATIONAL ON NBC UNIVERSAL HD THROUGH DECEMBER

Official Press Release from Save Jericho Again.com ~

SAVE JERICHO AGAIN TV AD GOES NATIONAL
ON NBC UNIVERSAL HD THROUGH DECEMBER
UHD media flight coincides with re-introduction of
Jericho’s Seasons 1 & 2 on The CW Network

In what’s considered to be yet another first by a fan community supporting a beloved show, the NBC Universal HD Channel will begin airing nationally a fan-funded and –produced TV commercial designed to highlight the desired resurrection of the post-apocalyptic drama Jericho. Slated to run through the month of December 2008, the Save Jericho Again TV ad dovetails with Universal HD’s run of the CBS-canceled show about a small Kansas
town’s fight for survival in the wake of nuclear bombs dropped on 23 American cities.
Fans, or Jericho Rangers, as they’re often called, decided to expand their footprint beyond two previous ad buys in the Los Angeles area and raise several thousand dollars more in donations from around the globe to purchase a total of 85 spots to air on a national scale on Universal HD beginning December 1st. The 30-second ad, created by Jericho fan Jason Moore (screen name Rubberpoultry), will air in day parts of the Monday-Friday schedule and on Saturday and Sunday evenings through December 28th.

Surprisingly and coincidentally, the UHD flight schedule will coincide with the start of The CW Network’s airing ofJericho’s first and second seasons on Sunday nights at 7 PM, beginning November 30th. The CW, owned by CBS, announced on November 22nd that it was dumping its current Sunday night schedule for a revamped weekly line-up that would include all 29 episodes of Jericho. The national NBC UHD ad run is a follow-up to two previous campaigns, in which more than 400 Save Jericho Again cable commercials aired in June and September in the Los Angeles area with popular, ratings-rich shows on the ESPN, Discovery, History, and Sci-Fi Channels. The original intent was to target efforts in and around the Hollywood industry area where a decision about Jericho’s rumored future would most likely be made. The ad was created to complement fans’ other media efforts and to maintain awareness of support for the show, its cast, and crew in the time frame that several networks had expressed an interest in reviving Jericho’s story.

Upon completion of those two campaigns, Jericho Rangers decided to expand their reach
nationally on Universal HD, which features Jericho episodes airing through the end of 2008. Despite high-definition conversion challenges (overcome with the generous assistance of USA Studios in Los Angeles and AD-ID LLC in North Carolina) and other logistical issues, fans have overcome the obstacles and brought to fruition their goal for multiple national airings of the Save Jericho Again ad. Universal HD is a uniquely programmed, full-time network offering the best of NBC Universal’s premier sporting events, blockbuster films, and award-winning TV series to over 3 million homes across the country. The CW Network, set to begin running Jericho episodes on Sunday, November 30th, is a joint venture between Warner Bros. Entertainment and CBS Corporation and America’s fifth broadcast network, specifically targeting women in the 18-34 age group.

For more information about the Jericho TV ad or other Save Jericho initiatives, please visit
www.savejerichoagain.com.

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