08 January 2008

CBSNews.com and Digg form partnership

I know its not specific to Jericho, but I think it might be in small part due to our efforts over the last few months in showing CBS how powerful a medium the online communities are, so I bring this news to you now....

From CNetNews.com -

It was announced Tuesday that CBSNews.com content ( property) has entered into a partnership with Digg.com. For now, it seems it will be mostly election info that will appear on CBSNews.com and will have Digg Buttons placed on the news sites political information and reports.
Seems CBS wants their news readers to hear what Digg users have to say about the CBS content:

"Generally speaking, CBS News has to start getting the community to do more work. It has beautiful, top-tier editorial, but online breaking news is a reasonable commodity," Quincy Smith (CBS Interactive President) said. "Digg is a perfect partner in that area. I can see us doing a lot more with Digg. I can see us doing a lot more with other community-inspired sites."

CBS Interactive ultimately wants to see "content beyond politics" as part of the Digg partnership, Smith explained, and perhaps more Digg content on more CBS properties. "You can always assume we're going to try to do more with our partners as we go," he said. "We wouldn't have entered into this deal unless we thought there were more things to do not just with CBSNews.com but ultimately with the network as well."

The report posed the question of whether or not CBS Interactive might be looking to buy Digg ( reports circulate about its being open to being bought) but Smith gave no comment.

I would love to think that we had something to do with this, and I am encouraged that CBS is seeing how much of a benefit the online community can be to their business.
What do you think, will this benefit the viewer and user of their Internet content? IS this a move in the right direction for better relations with the viewer?


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