Tiffany Network Hits Wall With Viewers, Sponsors Over Swingtown

Broadcasters Pay the Price for Competing With Cable

Brian Steinberg

Published: July 07, 2008

NEW YORK (AdAge.com) -- You wouldn't think Philips North America, the
company whose Bodygroom razor offers American males an "extra optical
inch," would be easily fazed. But it was rather taken aback by consumer
reaction to its advertising on "Swingtown."

After advertising one of its Norelco products in an early episode, the

company received five consumer complaints. "They were very reasonable
and just pointed out what they considered to be questionable elements
of the show," said Terry Fassburg, VP-communications for Philips North
America. Philips is not scheduled to run additional commercials during
the program.

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