09 June 2008

Who Are The Sponsors of Swingtown Anyway?

As I read this article, I wondered who will be the Sponsors of Swingtown? 2.5 billion dollars in ad committments for CBS is a ton of money even in this economic state we find ourselves in, however I for one can very easily make sure I do not purchase anything from a Sponsor who condones this type of theme on television.

NEW YORK (AdAge.com) -- CBS expects to secure about $2.5 billion in ad
commitments for its prime-time entertainment schedule, according to a
person familiar with the situation, officially ending this year's
approximately $9.2 billion upfront prime-time broadcast market.

CBS secured approximately $2.45 billion in ad commitments for the
2007-2008 prime-time season. CBS was able to get increases between 7%
to 9% in the cost of reaching 1,000 viewers, also known as a CPM, over
last year's price.


I guess what I will have to do is * yuck* watch the darned show once to see exactly is throwing their support behind this show and make a list to publish here.

More on the money CBS is making on Prime-time slots here.....

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