23 May 2007

Brilliant write up on situation over at Find the Boots

This man sees this whole thing so clearly, and puts it down for all to see -
Find the Boots
my favorite parts ( okay the whole thing is my fav, but here -

The absolute worst thing CBS could do would be to try to attack the movement. That would just add fuel to the fire. Their probable course of action will be to just try to ride it out, hoping that it loses steam. If the executives are personally invested in the decision they made, they may get their backs up and refuse to move. Corporate decisions happen for a lot of other things than just logic and business.

Which would be incredibly stupid on their part. Monumentally so.

Forget there ever was a season one of Jericho. Just write off the fans. Pretend that you're rolling out a new show, and that you've pulled off a viral marketing scheme that has so much popularity that 68,000 people have signed a petition saying they want to see the show. That the fans are so stoked that the show will be coming out that they'll spend $5,000/day just to announce that they want to see the new show. That you'll have a web footprint of 67,700 pages in just a few days talking about the show. You have fans demonstrating in favor of the show outside your headquarters, and they're posting videos of their demonstrations to YouTube. These committed fans are working hard to bring in more viewers.

Name a single time in history that has ever been done. CBS would have to be beyond insane to pass up this kind of opportunity. They could spend $100M on a web campaign and not get this type of traction for a show. Just ask any of the dozens of dot-com startups that spent that kind of money trying to get traction.

please read, because I am betting CBS and their advertisers do :-)


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